Rachel's Dairy has been added to the Nestlé boycott list as it is now owned by Lactalais Nestlé Chilled Dairy (LNCD).
Lactalis purchased Rachel's Dairy in August 2010. In May 2012, the organic yoghurt and dairy product company, was moved into LNCD, which is a joint venture with Nestlé. Lactalis owns 60% of LNCD and Nestlé 40%.
Nestlé puts its own profits before health as it pushes its baby foods using strategies that violate internationally agreed marketing standards and is found to be the worst of the companies in terms of scale and scope of its violations. The boycott helps to force changes in Nestlé practices by raising awareness of Nestlé practices and giving it a financial reason to change.
Nestlé is one of the four most boycotted companies on the planet, according to GMI Poll. Wholefood shops and other retailers are now delisting Rachel's Dairy.
While this will impact on Nestlé profits, it is LNCD that is threatening jobs at Rachel's Dairy as Lactalis moves the business into the joint venture. Lactalis told the BBC in May 2012: "These changes will strengthen and help sustain Rachel's success for the future, and secure the long term business relationships with local farmers and the area." See: Jobs under threat at Aberystwyth dairy firm Rachel's