Tuesday

More on Medela


Besides the patent at the European patent office and application at the US Patent Office, Medela has patent applications for "Human milk fortifiers and methods for Their production," at the World Intellectual Property Organization WO2006/026878 and at the Australian Patent Office #2005282182. One would think this be a cause for alarm in breastfeeding organizations and breastfeeding advocacy communities, but silence reigns supreme.
I think after 9 years of beating my head against the wall, I finally get it. It's called: "We don't care, we don't know, it doesn't matter, and this doesn't mean anything." Corporations love the silence because a population silenced is a good and captive audience. So onward with life as the corporate world plays the game. Patents? Who cares? So what that Medela and Prolacta have put claims on human milk? This is promotion of human milk. Yes, we IBCLCs are acknowledging their claims because life in the USA is about owning property. Ownership is power. Patents are ownership. Patents are about the right to exclude others from using their property. Patents are monopolization. Let's here it for corporate life and our media manipulators.
Yes, "Business Backs Breastfeeding." Thank you Abbott Nutrition. Thank you Medela. Thanks to the Working Mother Media for "helping women discover the joy of working motherhood every day." Thanks to the corporate world, mothers know their place in society. Be joyful at work, motherhood is wonderful when you join the corporate ladder of success. Medela hired Ogilvvy Public Relations, so the public will know their relations. Ogilvvy also has contracts with the US Government (regarding medicare and medicaid, letting the public know what the government wants them to know). I think at one time Nestle used Ogilvvy. Brave New World, its looking mighty old to me and not so brave.
Copyright 2008 Valerie W. McClain

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