Tomorrow a new law comes into force in Saudi Arabia implementing the World Health Assembly marketing requirements for baby foods.
According to the website Arab News:
"The law includes 28 articles regarding the marketing of baby milk, food substitutes, baby bottles and pacifiers. It also bans the advertising and the promotion of baby milk and food substitutes, including the offering of free samples at hospitals and clinics."
Free samples and promotional tactics, such as fliers for formula, are amongst the tactics found in monitoring conducted by the International Baby Food Action Network (IBFAN) in the Middle East in the past.