Tuesday

Rebranding this blog

It is time to re-brand this blog and I am looking for your suggestions on what it should be called.

I'm prompted to do so because, as I wrote yesterday, a post about conflicts of interests in accepting sponsorship from companies with a financial interest in infant feeding decisions was taken as a call to boycott a nipple cream company. This led to some misinformed comments about the boycott 'going too far' in targeting a breastfeeding product.

I already have much too much to do to spend time responding to criticisms of things I have never said, but I was interested to know how this misconception arose and so registered with the dicussion forum involved and posed the question.

This prompted someone to provide the following insight as part of the answer: "I think the confusion arises from the name of the website: "boycott nestle"..."

The blog was called : "Boycott Nestlé - Protect Infants". It does, of course, cover a lot to do with the boycott, but, as it has always explained, covers other areas of Baby Milk Action's work in protecting infants. To try to stop future misunderstandings I think it is time to re-brand the blog and I have already given it a provisional new title: "Mike Brady's Baby Milk Action blog". It has my name in it because it is, to some extent, a personal view of the topics involved.

But I'm open to suggestions for better titles for the blog. So feel free to post them here. You may also have views about the name Baby Milk Action. There have been times when people have seen the name and think the organisation exists to donate baby milk.

I'll also investigate migrating the blog to another URL. The links currently all begin with http://boycottnestle.blogspot.com/ which may also cause some confusion.

The danger, of course, is the focus may go off Nestlé, which is the worst of the companies in terms of violations and in terms of opposing the internationally agreed marketing standards and our work to see them implemented in enforceable measures.

So feedback welcome.

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