We have had a lot of traffic to the website today as people respond to comments on an article about Nestlé's Nespresso machine in The Guardian newspaper.
Thank you to the reader who posted a link to:
You can read more at:
The Nespresso machine uses disposable pods containing the coffee, which are only available from Nestlé by joining a club, which results in direct mail promoting a lifestyle as well as the product.
This product is advertised by George Clooney, who was questioned at the Venice Film Festival recently about the conflict of him working for Nestlé and his humanitarian and campaigning work. See:
Curiously, like stars who advertise whisky in Japan, Mr. Clooney refuses to advertise Nestlé in his home country of the US. See Bloomberg: